What is Google Consumer Surveys?
Google Consumer Surveys is a market research tool launched by Google in 2012. It allows businesses, researchers, and pollsters to collect consumer opinion data by posting short surveys across the Google network. When users encounter a survey question, they must answer the question correctly in order to gain access to premium content such as an article or video.
Some key features of Google Consumer Surveys include:
- Reach a wide demographic - Surveys can reach millions of users across search, YouTube, Android apps, and sites in the Google Display Network.
- Fast and low-cost - Get survey responses within a day. Pricing starts at $0.10 per response.
- Targeted and representative sampling - Apply filters to target specific user demographics and interests.
- Automated data analysis - Results are automatically analyzed with filters for significance and confidence intervals.
- Integrations - Integrate survey data with platforms like SurveyMonkey, Qualtrics, and more through the APIs.
Google Consumer Surveys is a cost-effective, scalable tool for gaining quick consumer insights across Google's network. It works well for market research, content feedback, political polling, brand health tracking, ad testing, and more.