Hypetraq
Hypetraq is a social media analytics platform that allows users to track mentions of their brand, products, or campaigns across social networks like Twitter and Facebook. It provides real-time analytics and insights to monitor social media performance.
social-media
analytics
monitoring
insights
Hypetraq: Social Media Analytics Platform
Real-time analytics and insights to track brand mentions, products, or campaigns across Twitter and Facebook
What is Hypetraq?
Hypetraq is a comprehensive social media analytics platform designed to help brands, agencies, and marketers track and analyze social media conversations about their company, products, campaigns, competitors, and industry. Its key features include:
- Real-time stream of brand mentions, hashtags, keywords, and handles from Twitter, Facebook, Instagram, YouTube, news sources, blogs, forums, and more
- Customizable dashboards to visualize data and identify trends
- In-depth analytics of audience demographics, sentiment, reach/impressions, engagement rates, influencer analysis, and more
- Tools to identify brand advocates and influencers, monitor competitors, uncover new opportunities, and automatically generate reports
- Easy-to-use interface and workflows for monitoring multiple brands, locations, campaigns, products, or keywords
- Robust API and integrations with leading social platforms and marketing tools
- Configurable alerts and notifications so important conversations are never missed
Hypetraq goes beyond just listening to conversations by providing actionable insights that inform strategic decisions and planning for brands. It enables comprehensive social media intelligence and analytics for modern marketing teams.
Hypetraq Features
Features
- Real-time social media monitoring
- Brand/keyword tracking across multiple social networks
- Sentiment analysis and engagement metrics
- Customizable analytics dashboards and reports
- Competitive benchmarking
- Influence identification
- Alerts for spikes in mentions or sentiment
Pricing
- Freemium
- Subscription-Based
Pros
Powerful analytics and insights
Easy to set up and use
Affordable pricing
Good customer support
Integrates well with other tools
Cons
Limited historical data
Less customization options than some tools
Slow technical support at times
Occasional issues with data accuracy
Official Links
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