Impressionwise
Impressionwise is a user experience analytics platform that provides heatmaps, scrollmaps, clickmaps and other visual analysis to understand user behavior on websites and mobile apps.
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user-behavior-analytics
Impressionwise: User Experience Analytics Platform
A software tool providing heatmaps, scrollmaps, clickmaps and more to analyze user behavior on websites and mobile apps, helping businesses gain insights into user experience.
What is Impressionwise?
Impressionwise is a user experience analytics software that allows websites and mobile apps to visually understand user behavior through features like heatmaps, scrollmaps and clickmaps.
It records visitor sessions by placing a small snippet of JavaScript code, allowing it to track various user actions like clicks, taps, scrolls and mouse movements. This generates aggregated visual maps and insights that illustrate the most popular, least popular and overlooked areas of a page.
Key features include:
- Heatmaps - Color-coded heatmaps that reveal the most clicked, tapped and focused areas.
- Scrollmaps - Visualize how far users scroll before leaving a page.
- Clickmaps - See the most and least clicked elements.
- Overlays - Layer clickmaps over page screenshots to understand relationships.
- User Recordings - Watch individual user session recordings.
- Form Analytics - Understand which fields users focus on or avoid.
By making user behaviors visible in an easy to interpret visual format, Impressionwise allows web designers, developers, product managers and marketers to identify issues and opportunities to optimize web and mobile experiences for improved conversion and engagement.
Impressionwise Features
Features
- Heatmaps to see where users click and focus
- Scrollmaps to analyze scrolling behavior
- Clickmaps to see click patterns
- Form analytics to improve conversions
- Session recordings to replay user sessions
- A/B testing to optimize web pages
- Funnel analysis to find drop off points
- Customizable dashboard for data visualization
Pricing
- Free
- Subscription-Based
Pros
Intuitive visual data makes analysis easy
Good for identifying UX issues and improving conversion
Integrates with many analytics and web platforms
Offers a free plan for small websites
Cons
Can get expensive for larger websites
Limited customization compared to self-hosted tools
Mobile app analytics are more limited than web analytics
Official Links
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