Influitive

Influitive

Influitive is a customer advocacy and referral marketing platform that helps companies mobilize their customers, fans and followers into a community that drives referrals and organic word-of-mouth growth. It provides tools to identify and activate brand advocates to refer new lea
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advocacy referrals wordofmouth community

Influitive: Customer Advocacy & Referral Marketing Platform

Influitive is a customer advocacy and referral marketing platform that helps companies mobilize their customers, fans and followers into a community that drives referrals and organic word-of-mouth growth. It provides tools to identify and activate brand advocates to refer new leads and create authentic content.

What is Influitive?

Influitive is a software platform designed to help businesses build and leverage customer advocacy programs to drive referrals, content creation, and organic word-of-mouth growth. It allows companies to identify their most passionate customers and advocates, then activate them to take actions like making referrals to their networks, creating social posts and reviews about the brand, participating in reference calls and case studies, and more.

The Influitive platform aims to mobilize a brand's fans and followers into an engaged community that voluntarily drives leads and exposure for that brand. It provides tools to identify influencers and brand advocates from a company's customer base using behavioral and profile data. Once advocates are identified, the platform enables brands to easily communicate with them via targeted email campaigns and create structured advocacy programs with clear calls-to-action, point systems to encourage participation, and rewards/incentives.

By incentivizing their biggest fans to actively refer, review, contribute content, and participate as brand ambassadors, Influitive helps brands generate more warm leads, organic exposure and word-of-mouth recommendations. This can significantly improve marketing ROI compared to paid advertising and outreach. The platform provides marketers with dashboards and analytics to optimize their advocate marketing programs and demonstrate the revenue impact it drives.

Influitive Features

Features

  1. AdvocateHub - Centralized portal for brand advocates
  2. Advocate campaigns - Targeted campaigns to activate advocates
  3. Gamification - Points and rewards system
  4. Advocate analytics - Track advocate activity and impact
  5. Content amplification - Amplify UGC across channels
  6. Referral tracking - Track referral performance
  7. Advocate profiles - Rich advocate profiles and segmentation
  8. Advocate recruitment - Tools to identify and recruit advocates
  9. Integration with CRM and marketing automation platforms

Pricing

  • Subscription-Based

Pros

Increases customer advocacy and referrals

Leverages authentic peer-to-peer influence

Gamification drives ongoing engagement

Provides actionable advocate analytics

Easy to use for advocates

Integrates with existing martech stack

Cons

Can be complex to initially configure and launch

Requires resources to manage platform and advocates

Advocates may lose interest without ongoing engagement

Analytics focused on platform activities rather than business impact

Limited flexibility in gamification and rewards


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