Inout Adserver

Inout Adserver

Inout Adserver is an open source ad serving platform used by publishers and advertisers to manage, deliver, and track online advertising campaigns. It provides capabilities to target ads, control frequency capping, automate reporting, and integrate with third party services.
Inout Adserver image
ad-server ad-management ad-targeting frequency-capping reporting integration

Inout Adserver: Open Source Ad Serving Platform

Inout Adserver is an open source ad serving platform used by publishers and advertisers to manage, deliver, and track online advertising campaigns. It provides capabilities to target ads, control frequency capping, automate reporting, and integrate with third party services.

What is Inout Adserver?

Inout Adserver is a full-featured open source ad serving solution designed to help publishers and advertisers effectively manage, deliver, and track online advertising campaigns across devices and channels. Developed using PHP and MySQL, it provides a range of capabilities to target ads, control frequency capping, automate reporting, and integrate with third party services.

Key features of Inout Adserver include:

  • Support for all standard IAB ad formats including banners, interstitials, videos, and native ads
  • Real-time reporting on impressions, clicks, conversions, and other metrics
  • Frequency capping controls to tailor ad exposure levels
  • Granular targeting options based on geography, device, browser, and behavioral data
  • XML-RPC APIs and header bidding compatibility for integration with demand sources
  • Customizable dashboards and automated reporting tools
  • Role-based access control and permissions

Overall, Inout Adserver is designed to give both publishers and advertisers more effective tools to manage online ad inventory, create and deliver targeted ad campaigns, and accurately track and optimize performance. With open source licensing and codebase, it provides a transparent and customizable platform for ad serving needs.

Inout Adserver Features

Features

  1. Real-time ad serving
  2. Ad targeting
  3. Frequency capping
  4. A/B testing
  5. Geo-targeting
  6. Device targeting
  7. Customizable reporting
  8. Third-party integrations
  9. Open source codebase

Pricing

  • Open Source

Pros

Free and open source

Customizable and extensible

Real-time ad delivery optimization

Robust ad targeting and analytics

Supports multiple ad formats

Active development community

Cons

Limited documentation

Steep learning curve

Requires technical expertise to setup and manage

Lacks some features of paid solutions


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