Instreamia

Instreamia: Customer Data Platform

Instreamia is a customer data platform (CDP) that collects customer data from multiple sources, links identities across channels, builds unified customer profiles, and activates the data across channels and systems. It focuses on providing marketers with a single view of the customer for better personalization and predictive analytics.

What is Instreamia?

Instreamia is a customer data platform (CDP) designed to unify customer data from disparate sources to build unified profiles and power personalized marketing campaigns across channels. Here are some key capabilities of Instreamia:

• Integrates customer data from website interactions, email platforms, call centers, mobile apps, POS systems, CRM databases, and offline sources.
• Uses AI and machine learning to link identities and assemble complete individual customer profiles in real-time.
• Provides analysts a flexible interface to segment audiences and extract insights about customer behavior.
• Activates audience segments across marketing channels like email, on-site personalization, mobile push notifications, call center and more to orchestrate 1:1 omnichannel journeys.
• Offers predictive analytics to determine propensity to buy, churn risk, lifetime value and make personalized recommendations for next best actions.
• Provides role-based access and governance tools to ensure privacy and compliance.
• Can be implemented standalone or integrated with existing Martech stack via APIs and connectors.

In summary, Instreamia CDP enables enterprises to gain a single view of customers, drive insight through analytics, orchestrate personalized omnichannel experiences, and optimize business outcomes.

Instreamia Features

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