IOUHub

IOUHub

IOUHub is an open-source software for eye tracking research. It allows recording, analyzing and visualizing eye movements and pupil sizes. Useful for psychology, marketing, design and more.
research psychology marketing design eye-tracking open-source

IOUHub: Open-Source Eye Tracking Software

Eye tracking research software with recording, analysis, and visualization tools for psychology, marketing, design, and more.

What is IOUHub?

IOUHub is an open-source software application designed specifically for eye tracking research. It enables researchers to record, analyze and visualize eye movements and pupil sizes during experiments.

Some of the key features of IOUHub include:

  • Precise tracking of gaze data including fixations, saccades and blinks
  • Head tracking to compensate for head movements
  • Recording of mouse and keyboard input
  • Synchronization with external data streams
  • Extensive analysis tools and visualizations
  • Export options to use data in other programs

IOUHub works with a variety of eye trackers from different manufacturers. It handles the device communication, calibration and data collection. The software provides a framework for designing experiments while abstracting away the low-level details.

The application is primarily intended for vision and psychology researchers investigating visual attention, reading, scene perception, decision making and more. But it can also be useful for UX designers, marketers, advertisers and others interested in understanding gaze patterns.

IOUHub is written in Python and released under the LGPL open-source license. It works on Windows, Mac and Linux systems. The code is available on GitHub to customize or extend based on specific research needs.

IOUHub Features

Features

  1. Open source
  2. Record eye movements
  3. Analyze eye movements
  4. Visualize eye movements
  5. Measure pupil size

Pricing

  • Open Source

Pros

Free to use

Customizable

Active development community

Works across platforms

Cons

Steep learning curve

Limited built-in analysis features

Requires technical knowledge to set up

Official Links


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