Jumpshot

Jumpshot: User Behavior Analytics

Analytics service providing insights into user behavior and interests based on aggregate browsing data to help businesses understand user trends and optimize online strategy

What is Jumpshot?

Jumpshot is an analytics and data aggregation service launched in 2012. It collects anonymized clickstream data from over 100 million global devices to provide insights into user online behavior and interests. The goal of Jumpshot is to help businesses, publishers, and advertisers better understand user trends, preferences and pain points to optimize their online strategy and operations.

Jumpshot gathers data by partnering with internet service providers, browser extensions, and mobile carriers. This data is aggregated from a panel of over 100 million devices and goes through a multi-step anonymization process. While privacy advocates have raised some concerns over data practices, Jumpshot states it fully complies with privacy regulations.

The Jumpshot platform provides clients with reports and dashboards across several categories - search analytics, site analytics, geo analytics, device analytics, advertising analytics, and audience insights. This enables businesses to analyze industry/competitive trends, benchmark their performance, understand target audience interests, optimize sites for SEO and conversions, and more effectively target ads and messaging.

Major clients of Jumpshot reportedly included large organizations like Google, TripAdvisor, Unilever, and IBM. However in 2020, Jumpshot announced it was shutting down operations after data practices came under scrutinity. Nonetheless, web analytics remains a crucial capability for businesses, and there are many alternatives to Jumpshot available that help provide market and customer intelligence.

Jumpshot Features

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