What is Lead Forensics?
Lead Forensics is a software as a service (SaaS) platform for lead generation and identification. It enables companies to identify who is visiting their website, capture that lead's information, and use it to qualify and nurture the lead.
The software integrates with a company's website to capture IP addresses of visitors. It then cross-references these IP addresses against its database of over 2 billion IP profiles to identify the company and contact details associated with the IP. This allows sales and marketing teams to see the exact companies and contacts that are researching or showing interest in their offerings.
Key features include:
- Reveal anonymous website visitors
- Identify visitor companies and contacts
- Integrate captured leads into your CRM
- Get notifications when target accounts visit
- Automate lead nurturing campaigns
- Track lead engagement over time
- Report on visitor trends and analytics
Lead Forensics eliminates wasted marketing efforts by enabling businesses to focus on high-quality leads that have already expressed interest. This can significantly increase sales efficiency and return on marketing investment.