Locio

Locio: Location Tracking & Data Analytics Platform

Locio is a location tracking and data analytics platform for businesses. It allows companies to gather location data from mobile devices and use it to generate insights about customer behavior, campaign effectiveness, and more.

What is Locio?

Locio is a software platform designed to help businesses leverage location data to drive growth and optimization. It enables tracking and analysis of real-world customer journeys using mobile location signals and spatial intelligence.

With Locio, companies can better understand location-based customer behavior such as store/branch visits, dwell times, repeat visit patterns, and more. These insights can inform key decisions around catchment area optimization, campaign targeting, trade area analysis, site selection, and messaging personalization.

The platform provides intuitive dashboards and visualization tools to map out critical metrics around engagement, loyalty, and campaign success across markets. Users can segment audiences, define key performance indicators, and set up automated alerts and reports.

By integrating Locio’s mobile location analytics into their operations and strategy, brands can create personalized and contextually relevant customer experiences, improve foot traffic conversion, optimize their retail/real estate portfolio, and measure real-world campaign impact more accurately.

Locio Features

Official Links