What is McAfee SiteAdvisor?
McAfee SiteAdvisor is a widely used browser extension designed to improve internet safety and security. It works by analyzing websites and providing visual warnings about potential threats before users access risky content.
When installed, SiteAdvisor adds color-coded icons next to search results and site links in Google, Bing, Yahoo and other search engines. A red icon indicates the site may download malware or steal personal information. A yellow icon means the site could have annoying ads or downloads. And a green icon signals the site is safe to access.
SiteAdvisor builds its database of site reputations by crawling the internet and using complex algorithms to detect possible issues. It checks sites for malware, spam, misleading claims, poor privacy practices, and other problems that could harm users or computers. The service analyzes over 50 data points about each site.
In addition to icons and warnings, SiteAdvisor provides safety ratings for sites based on factors like deception, inherent dangers, privacy concerns, and the prevalence of annoying ads or excessive popups. Users can click the icons to view detailed reports. This allows them to make informed decisions before accessing unfamiliar sites.
Millions rely on McAfee SiteAdvisor to stay safe online. The browser extension works on Chrome, Firefox, Internet Explorer, Safari and Opera. Users can customize the product to meet specific security needs. SiteAdvisor offers both free and paid plans to consumers and businesses.