Nearify

Nearify

Nearify is a proximity marketing platform that helps businesses connect with customers nearby through mobile devices. It allows sending contextual notifications to apps when users are in close proximity to a store location.
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locationbased notifications marketing mobile

Nearify: Proximity Marketing Platform for Mobile Devices

Nearify helps businesses connect with customers nearby through mobile devices, sending contextual notifications to apps when users are in close proximity to a store location.

What is Nearify?

Nearify is a proximity and location marketing platform designed to help businesses connect with potential customers that are physically near their store locations. It works by integrating with a company's mobile app and using beacon and geofencing technologies to detect when app users are close to certain locations.

When a user comes within range of a company's location or enters a geofenced area, Nearify can automatically send them push notifications with contextual promotions or messages. For example, a coffee shop could send a discount code when users are walking near, or a museum could share info about a new exhibit. Companies can create highly targeted campaigns with relevant information based on a user's presence in real-world spaces.

Key features include:

  • Integration SDKs for iOS and Android apps
  • Tools for managing beacons and geo-fences
  • Rule-based campaign creation to customize push messaging
  • Analytics on message views, clicks, and location conversions
  • Options for filtering message targeting by user attributes
  • Deeplinks to directly open app content from notifications

Overall, Nearify's proximity platform helps drive offline conversions and increase mobile engagement when users are physically nearby based on their handset locations and app usage.

Nearify Features

Features

  1. Location-based targeting
  2. Real-time notifications
  3. Cross-platform support
  4. Analytics and insights
  5. Integration with CRM platforms
  6. Customizable campaigns
  7. Segmentation and personalization
  8. A/B testing

Pricing

  • Freemium
  • Subscription-Based

Pros

Increases in-store traffic and sales

Contextual marketing to nearby users

Easy to set up and use

Detailed analytics and reporting

Works across iOS and Android

Helps build customer loyalty

Cons

Can seem intrusive if overused

Relies on user opt-in and app usage

Complex features may require developer help

Limitations on free plan

Requires user app integration


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