OvationCXM

OvationCXM

OvationCXM is a customer experience management software that helps companies understand customer journeys, identify experience gaps, and guide improvements. It features customer journey mapping, automated insights, and closed-loop follow up.
OvationCXM screenshot

OvationCXM: Customer Experience Management Software

OvationCXM is a customer experience management software that helps companies understand customer journeys, identify experience gaps, and guide improvements. It features customer journey mapping, automated insights, and closed-loop follow up.

What is OvationCXM?

OvationCXM is a robust customer experience management software designed to help businesses better understand the end-to-end customer journey and take action to optimize it. Key capabilities include:

  • Journey mapping - Visualize the complex customer journey across channels and touchpoints to identify major gaps, pain points, and opportunities.
  • Automated insights - AI-powered analysis highlights journey friction points, emerging trends, sentiment changes and more.
  • Closed-loop follow up - Workflow automation ensures customer feedback signals trigger appropriate responses and process improvements.
  • Analytics and reporting - Track CX metrics and performance over time to showcase ROI of CX initiatives.
  • Integration hub - Connect data from CRM, Voice of Customer, and other systems for complete journey visibility.
  • Collaboration features - Teams can discuss journey maps and action plans to align on improving key touchpoints.

OvationCXM aims to connect the dots of disparate CX data to help companies identify quick customer experience wins and guide longer-term experience optimization.

OvationCXM Features

Features

  1. Customer journey mapping
  2. Automated insights
  3. Closed-loop follow up
  4. Voice of Customer analytics
  5. Customer feedback collection
  6. Customer segmentation
  7. Predictive analytics
  8. Reporting and dashboards

Pricing

  • Subscription-Based

Pros

Helps understand full customer journey

Identifies experience gaps

Prioritizes improvements

Integrates data from multiple sources

Easy to use visual interface

Automated analysis and insights

Cons

Can be complex for small businesses

Requires time investment to implement

Limited customization options

More expensive than some alternative CX tools

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