An open-source, privacy-focused alternative to analytics and marketing tools like Google Analytics, Facebook Pixel, and more, allowing websites to collect analytics without compromising user privacy.
Partytown is an open-source, privacy-focused website analytics tool. It is designed to be an alternative to common analytics and marketing tools like Google Analytics and Facebook Pixel that can compromise user privacy through excessive tracking and data collection.
Unlike typical analytics services, Partytown collects only minimal and anonymous website analytics to respect visitor privacy. It uses advanced techniques like on-device aggregation and differential privacy to allow websites to gather usage statistics and understand visitor behavior without needing to track or profile individual users.
As an open-source project, Partytown is transparent and allows website owners full control over data collection policies. It can be self-hosted for additional data security. Key features include page view, scroll depth, and outbound link tracking, as well as integration support for common tools like Google Tag Manager.
Partytown provides an ethical approach to website analytics that values visitor privacy while still empowering website owners with crucial analytics to understand and improve their websites. Its state-of-the-art privacy techniques set a new standard for responsible web analysis.