PeerIndex
PeerIndex is a social media analytics platform that helps professionals and companies identify and engage with influencers. It provides data and insights on social networks to enhance business development, marketing, and sales efforts.
influencer-marketing
social-media-analytics
business-development
PeerIndex: Social Media Analytics Platform for Influencer Identification
A social media analytics platform helping professionals & companies identify & engage with influencers, enhancing business development, marketing, and sales efforts.
What is PeerIndex?
PeerIndex is a social media analytics platform used by professionals and companies to identify and connect with influencers. It tracks over 120 million influencers across Twitter, Facebook, LinkedIn, Instagram, YouTube, blogs and news sites.
Some key features of PeerIndex include:
- Influencer identification - Find top influencers in any industry, location or topic. See influencer ranks and impact scores.
- Relationship analysis - Discover connections between influencers and companies to help guide outreach.
- Competitive benchmarking - Compare the social media impact of brands, executives and teams.
- Campaign analysis - Track the reach and resonance of hashtags, handles and keywords.
- Audience analysis - Understand the interests, demographics and preferences of an influencer's followers.
- Analytics integrations - Integrate PeerIndex data into Salesforce, Marketo and other platforms.
PeerIndex is used by marketing, sales, PR, communications, recruitment and other professionals to identify partnership and sponsorship opportunities with influencers, boost content promotion, drive event participation, enhance thought leadership and authority building.
PeerIndex Features
Features
- Measures online influence and outreach
- Identifies key influencers
- Tracks brand and competitor mentions
- Analyzes impact of social media campaigns
- Provides personalized recommendations
- Integrates with CRM and marketing automation platforms
Pricing
- Freemium
Pros
Helps find and connect with relevant influencers
Provides insights into social media performance
Easy to use interface and dashboards
Can integrate with other business software
Offers useful analytics and reporting
Cons
Less focus on content analytics
Limitations in free version
Data not always fully accurate
Relies heavily on Twitter data
Official Links
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