PressWise

PressWise: Media Monitoring Software

PressWise is a media monitoring software that allows organizations to track news coverage and public relations efforts. It aggregates online news sources and social media and provides analytics on reach, engagement, keywords, and sentiment.

What is PressWise?

PressWise is a media monitoring and PR analytics software designed for public relations teams, communications professionals, agencies, and brands. The software allows users to monitor news coverage across online news outlets, blogs, print media, TV, radio, and social networks to track visibility, engagement, sentiment, competitors, and industry trends.

Key features of PressWise include:

• Customizable monitoring of key terms, brands, products, executives etc.
• Monitoring of millions of online news sources, print media, blogs, video, images, and social networks
• Auto-generated PR reports and charts showing volume of coverage, sentiment, top publications, geographic spread, topics, share of voice, and more
• Real-time alerts on new coverage, spikes in volume, or important emerging stories
• Ability to analyze reach, impressions, engagement levels, inbound links, social sharing, etc.
• Competitive benchmarking to compare brand or product coverage vs competitors
• Influence analysis to detect key newsmakers, authors and publications driving coverage
• Integration with leading media databases like Cision and LexisNexis for enriched media analytics
• APIs, webhooks and partners allow for easy integration with other marcomms systems
• Secure, private and team-based collaboration tools for multiple users

Overall, PressWise combines advanced media monitoring technology with actionable PR and communications analytics all on one unified platform designed specifically for PR professionals, agencies, brands and communications teams.

PressWise Features

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