Spotify Wrapped

Spotify Wrapped

Spotify Wrapped is an annual personalized experience from Spotify that recaps a user's listening habits from the past year. It provides statistics like top artists, songs, genres and podcasts the user listened to, along with shareable cards and stories.
music streaming statistics personalized yearly-recap

Spotify Wrapped: Personalized Listening Experience

Spotify Wrapped is an annual personalized experience from Spotify that recaps a user's listening habits from the past year. It provides statistics like top artists, songs, genres and podcasts the user listened to, along with shareable cards and stories.

What is Spotify Wrapped?

Spotify Wrapped is an annual personalized experience from the music streaming service Spotify. It recaps a Spotify user's listening habits from the past year (January 1 to October 31) and provides statistics such as:

  • Top artists the user listened to
  • Top songs the user listened to
  • Total number of minutes listened
  • Top music genres the user listened to
  • Top podcasts the user listened to

Spotify Wrapped creates shareable stories and cards that summarize the user's listening trends in a fun, visually engaging format. Users can share these stories and cards on social media or with friends. Besides just statistics, Spotify Wrapped also includes surprises tailored to the user, new features, and custom playlists like Your Top Songs 2021.

Spotify Wrapped is available exclusively to Spotify users and can be accessed on both mobile and desktop around early December every year. It aims to help Spotify listeners relive their year in audio and learn about their listening habits or rediscover forgotten artists/tracks. The feature has become very popular over the years among Spotify users.

Spotify Wrapped Features

Features

  1. Personalized listening statistics
  2. Top artists, songs, genres, and podcasts
  3. Shareable cards and stories
  4. Annual recap of listening habits

Pricing

  • Subscription-Based

Pros

Provides detailed insights into user's listening behavior

Allows users to share their listening experience with others

Encourages user engagement and loyalty to the Spotify platform

Cons

Limited to Spotify users only

May not provide a complete picture of user's overall music listening habits

Timing of the release may not align with users' expectations


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