Think Dirty

Think Dirty: Mobile App & Website for Safe Beauty & Personal Care

Get a 'Dirty Meter' score for beauty, personal care, and household products, with barcode scanning functionality, to help you make safer choices

What is Think Dirty?

Think Dirty is a mobile app and website that allows consumers to learn more about the ingredients in their beauty, personal care and household products. Its key feature is providing a 'Dirty Meter' score for products based on their ingredients and potential health hazards.

Users can either manually search for products or scan barcodes on product packaging. Think Dirty will then analyze the ingredient list and provide each product a score from 0 to 10, with 0 being the cleanest. It flags potentially risky ingredients like parabens, phthalates, formaldehyde and more. You can click on each flagged ingredient to learn specifics on health concerns like hormone disruption or allergies.

In addition to the Dirty Meter, Think Dirty provides general safety ratings for broader categories like vegan products, gluten free products and sensitive skin products. It also suggests cleaner alternative products to consider.

The app and website have information on over 2 million products across many mainstream brands. This allows consumers to make more informed choices about the personal care items they use every day. Think Dirty simplifies the ingredient research process so buyers don't have to be scientists to choose safer, healthier products.

Think Dirty Features

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