Online community and e-commerce website allowing artists to submit t-shirt designs and get voted on by the community, with successful designs printed and sold.
Threadless is an online t-shirt shop and community that allows artists to submit unique t-shirt designs to be voted on by the Threadless community. If a design receives a high enough score in the voting process, Threadless will produce and sell printed t-shirts featuring that design in their online store. As compensation, the artist receives a cash prize plus royalties for each t-shirt sold.
The Threadless platform and business model represents a pioneering example of crowdsourced design and user-generated content. Since its founding in 2000, Threadless has become both a top destination for artists looking to get their designs produced and sold, as well as for consumers looking for creative, high-quality printed t-shirts. The passionate Threadless community results in highly original and clever t-shirt designs that appeal to a young, artsy demographic.
Key features of Threadless include its intuitive online design submission and voting process, the cash prizes and ongoing royalties it pays to artists, its high quality and creative apparel manufacturing, and the engaged community of designers and customers that participate on the platform. With its community-centric approach, Threadless disrupted the apparel industry and became a model for user-generated e-commerce businesses.
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