What is Trovai?
Trovai is a customer data platform (CDP) designed to help companies create unified customer profiles by consolidating data from various sources like CRM systems, website analytics, email platforms, and more. With Trovai, brands can gain a 360-degree view of their customers and leverage that data to deliver personalized experiences across channels.
Key capabilities and benefits of Trovai include:
- Data consolidation - Connects data from disparate sources and applies machine learning to match customer records, resolve identities, and maintain an accurate customer database.
- Audience building - Allows brands to segment customers based on attributes, behaviors, and predictive models to create targeted audiences for marketing campaigns.
- Activation and orchestration - Syncs audience data created in Trovai to other systems like email, website, and ad platforms to orchestrate personalized messaging at scale.
- Analytics and reporting - Offers analysis into customer campaigns and program performance, audience trends and metrics, and detailed profiling through dashboards and visualizations.
- Privacy compliance - Provides capabilities to manage consumer consent, data transparency, and platform security to aid in privacy regulation compliance.
- Open and extensible - Features open APIs and connectors to ingest and export data from hundreds of popular marketing and analytics tools.
Trovai positions itself as an enterprise CDP for mid-market and large B2C brands looking to centralize their customer data into actionable profiles that fuel omnichannel personalization and next-best experiences.