What is Usercard?
Usercard is a customer data platform (CDP) designed to help businesses consolidate customer data from various sources, analyze it to gain valuable insights about customers, and use those insights to deliver personalized customer experiences across channels.
Here are some key capabilities of Usercard:
- Unified customer profiles - Automatically stitches together data from your CRM, email/marketing platforms, support tickets, web analytics, and more to create a 360-degree view of each customer.
- Segmentation - Allows you to segment customers based on attributes, behaviors, preferences, and other metrics to define targeted audiences for campaigns.
- Analytics - Features analysis and reporting tools to uncover trends and patterns in customer data to inform business and marketing decisions.
- Activation - Uses unified customer profiles and segments to orchestrate personalized messaging and experiences across channels like email, web, mobile apps, and more.
- Integrations - Offers pre-built integrations with major marketing, sales, and service platforms to efficiently share data and insights where they matter most.
- Identity resolution - Matches customer data from different sources to the appropriate unique customer profile through probabilistic and deterministic matching.
- Data governance - Provides data access controls, encryption, and infrastructure monitoring to help comply with privacy regulations like GDPR and CCPA.
Overall, Usercard aims to be an all-in-one customer data platform that empowers companies to better understand customers, create relevant experiences, and foster loyalty.