What is ValueClick?
ValueClick is a leading online advertising company that provides a range of services and technology solutions to marketers looking to acquire new customers. Founded in 1998, ValueClick offers performance-based advertising across multiple online marketing channels including display advertising, email marketing, comparison shopping, and more.
Some of the key services and offerings from ValueClick include:
- Media Buying and Planning - ValueClick has a large display advertising network and sophisticated targeting capabilities to help marketers reach their ideal audiences efficiently. Their system optimizes campaigns to deliver the best results.
- Ad Serving and Tracking - Advanced ad serving and tracking technology from ValueClick provides marketers with campaign analytics, attribution, optimization, and fraud protection.
- Affiliate Marketing - ValueClick operates one of the largest affiliate marketing networks, Commission Junction, connecting advertisers with publishers to promote products on a performance basis.
- Search Marketing - ValueClick search marketing solutions help marketers improve paid search and SEO campaigns through keyword tools, link-building software, and search intelligence reporting.
Overall, ValueClick aims to provide online advertising technology and services to help direct marketers and agencies acquire valuable customers across channels. With its breadth of media offerings and advanced analytics, ValueClick gives marketers the tools to connect with audiences and drive measurable results.