ValueClick

ValueClick

ValueClick is an online advertising company that provides services in areas like media buying, ad serving, campaign analytics, and more. They offer performance-based advertising solutions to help marketers acquire new customers.
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ValueClick: Online Advertising Solutions

Discover value with ValueClick, an online advertising company offering media buying, ad serving, campaign analytics, and more performance-based advertising solutions for marketers.

What is ValueClick?

ValueClick is a leading online advertising company that provides a range of services and technology solutions to marketers looking to acquire new customers. Founded in 1998, ValueClick offers performance-based advertising across multiple online marketing channels including display advertising, email marketing, comparison shopping, and more.

Some of the key services and offerings from ValueClick include:

  • Media Buying and Planning - ValueClick has a large display advertising network and sophisticated targeting capabilities to help marketers reach their ideal audiences efficiently. Their system optimizes campaigns to deliver the best results.
  • Ad Serving and Tracking - Advanced ad serving and tracking technology from ValueClick provides marketers with campaign analytics, attribution, optimization, and fraud protection.
  • Affiliate Marketing - ValueClick operates one of the largest affiliate marketing networks, Commission Junction, connecting advertisers with publishers to promote products on a performance basis.
  • Search Marketing - ValueClick search marketing solutions help marketers improve paid search and SEO campaigns through keyword tools, link-building software, and search intelligence reporting.

Overall, ValueClick aims to provide online advertising technology and services to help direct marketers and agencies acquire valuable customers across channels. With its breadth of media offerings and advanced analytics, ValueClick gives marketers the tools to connect with audiences and drive measurable results.

ValueClick Features

Features

  1. Performance-based advertising solutions
  2. Media buying
  3. Ad serving
  4. Campaign analytics
  5. Customer acquisition tools

Pricing

  • Subscription-Based

Pros

Extensive experience in online advertising

Performance-based model aligns with advertiser goals

Comprehensive suite of advertising services

Detailed campaign analytics and reporting

Cons

Pricing can be complex and not always transparent

Some customers report challenges with customer support

Can be more expensive compared to self-service platforms


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