Vision Critical

Vision Critical: Cloud-Based Customer Intelligence Platform

Vision Critical connects customers with research communities for real-time feedback, gaining insights, validating ideas, and optimizing decisions in the cloud.

What is Vision Critical?

Vision Critical is a software platform used by brands to build custom online research communities made up of engaged customers and stakeholders. These private online communities act as always-on focus groups that brands can tap into in real-time to gather feedback, validate concepts, and inform strategic decisions.

Some key features of Vision Critical include:

• Build custom research communities with customers, employees, partners etc.
• Engage community members through discussion boards, polls, surveys, ideation tools
• Get real-time insights by interacting with community members anytime
• Integrates with other systems like sales & marketing automation, CRM, VoC software
• Robust profile management and advanced segmentation tools
• Automated alerts and reporting
• Available via desktop and mobile apps

Vision Critical is used by leading brands across industries like consumer goods, retail, financial services, healthcare, telecom etc. It enables brands to continuously engage target audiences instead of one-off focus groups or surveys. This helps validate product concepts faster, get feedback on campaigns, improve customer satisfaction and retention.

Vision Critical Features

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