AB Tasty vs Optimizely

Struggling to choose between AB Tasty and Optimizely? Both products offer unique advantages, making it a tough decision.

AB Tasty is a Online Services solution with tags like ab-testing, conversion-optimization, multivariate-testing, web-analytics.

It boasts features such as A/B Testing, Multivariate Testing, Personalization, Feature Flags, Heatmaps & User Recordings and pros including Easy to use visual editor, Integrates with many tools & platforms, Detailed analytics and reporting, Can test on web, mobile web, native mobile apps, Has free plan for small projects.

On the other hand, Optimizely is a Business & Commerce product tagged with ab-testing, personalization, experimentation, conversion-rate-optimization.

Its standout features include A/B Testing, Multivariate Testing, Personalization, Experimentation Platform, Results Analysis and Reporting, and it shines with pros like Easy to use interface, Integrates with many tools and platforms, Robust experimentation capabilities, Powerful analytics and reporting, Helps improve conversion rates.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

AB Tasty

AB Tasty

AB Tasty is an A/B and multivariate testing platform that allows you to test changes to your website or mobile app to see which version drives more conversions. It provides visual editor to build tests without coding.

Categories:
Online Services Website Testing
ab-testing conversion-optimization multivariate-testing web-analytics

AB Tasty Features

  1. A/B Testing
  2. Multivariate Testing
  3. Personalization
  4. Feature Flags
  5. Heatmaps & User Recordings

Pricing

  • Free
  • Subscription-Based

Pros

Easy to use visual editor

Integrates with many tools & platforms

Detailed analytics and reporting

Can test on web, mobile web, native mobile apps

Has free plan for small projects

Cons

Can get pricey for larger projects

Limited customization compared to coding tests yourself

Mobile app testing requires SDK installation

No keyword targeting for personalization

Optimizely

Optimizely

Optimizely is a leading experimentation and personalization platform that allows companies to test and optimize digital experiences. It provides tools to run A/B tests, multivariate tests, server-side testing, and more to improve conversion rates.

Categories:
Business & Commerce Conversion Optimization
ab-testing personalization experimentation conversion-rate-optimization

Optimizely Features

  1. A/B Testing
  2. Multivariate Testing
  3. Personalization
  4. Experimentation Platform
  5. Results Analysis and Reporting

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Integrates with many tools and platforms

Robust experimentation capabilities

Powerful analytics and reporting

Helps improve conversion rates

Cons

Can get expensive for larger enterprises

Limitations in some advanced use cases

Requires developer resources to implement

Complex workflows may have learning curve