AB Tasty vs Optimizely

Struggling to choose between AB Tasty and Optimizely? Both products offer unique advantages, making it a tough decision.

AB Tasty is a Online Services solution with tags like ab-testing, conversion-optimization, multivariate-testing, web-analytics.

It boasts features such as A/B Testing, Multivariate Testing, Personalization, Feature Flags, Heatmaps & User Recordings and pros including Easy to use visual editor, Integrates with many tools & platforms, Detailed analytics and reporting, Can test on web, mobile web, native mobile apps, Has free plan for small projects.

On the other hand, Optimizely is a Business & Commerce product tagged with ab-testing, personalization, experimentation, conversion-rate-optimization.

Its standout features include A/B Testing, Multivariate Testing, Personalization, Experimentation Platform, Results Analysis and Reporting, and it shines with pros like Easy to use interface, Integrates with many tools and platforms, Robust experimentation capabilities, Powerful analytics and reporting, Helps improve conversion rates.

Feature	AB Tasty	Optimizely
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

AB Tasty

Description: AB Tasty is an A/B and multivariate testing platform that allows you to test changes to your website or mobile app to see which version drives more conversions. It provides visual editor to build tests without coding.

Optimizely

Description: Optimizely is a leading experimentation and personalization platform that allows companies to test and optimize digital experiences. It provides tools to run A/B tests, multivariate tests, server-side testing, and more to improve conversion rates.

Key Features Comparison

AB Tasty Features

• A/B Testing
• Multivariate Testing
• Personalization
• Feature Flags
• Heatmaps & User Recordings

Optimizely Features

• A/B Testing
• Multivariate Testing
• Personalization
• Experimentation Platform
• Results Analysis and Reporting

Pros & Cons Analysis

AB Tasty

Pros

• Easy to use visual editor
• Integrates with many tools & platforms
• Detailed analytics and reporting
• Can test on web, mobile web, native mobile apps
• Has free plan for small projects

Cons

• Can get pricey for larger projects
• Limited customization compared to coding tests yourself
• Mobile app testing requires SDK installation
• No keyword targeting for personalization

Optimizely

Pros

• Easy to use interface
• Integrates with many tools and platforms
• Robust experimentation capabilities
• Powerful analytics and reporting
• Helps improve conversion rates

Cons

• Can get expensive for larger enterprises
• Limitations in some advanced use cases
• Requires developer resources to implement
• Complex workflows may have learning curve

Pricing Comparison

AB Tasty

• Free
• Subscription-Based

Optimizely

• Freemium
• Subscription-Based