AB Tasty
AB Tasty is an A/B and multivariate testing platform that allows you to test changes to your website or mobile app to see which version drives more conversions. It provides visual editor to build tests without coding.
ab-testing
conversion-optimization
multivariate-testing
web-analytics
AB Tasty: A/B Testing Platform for Website & App Conversions
AB Tasty is an A/B and multivariate testing platform that allows you to test changes to your website or mobile app to see which version drives more conversions. It provides a visual editor to build tests without coding.
What is AB Tasty?
AB Tasty is a leading A/B and multivariate testing platform used by over 1000 enterprises globally. It allows you to easily create A/B tests, split URL tests, and multivariate tests to optimize your website, mobile app, emails, and ad campaigns without coding.
With AB Tasty's intuitive visual editor, you can make changes to your pages and content to test variations on messages, images, colors, placements, CTAs, and more to determine which version resonates best with your audience and drives more conversions. It provides in-depth analytics on how each variation performs so you can identify improvement opportunities.
Some key capabilities include:
- A/B Testing
- Multivariate Testing
- Personalization
- Campaign Analytics
- AI Product Recommendations
- Testing for web, mobile apps, native apps, emails, push notifications
By continually testing and optimizing based on data, AB Tasty customers have been able to unlock substantial ROI gains through higher conversion rates and revenue. It integrates smoothly with your existing martech stack including Google Analytics, Adobe Analytics, and more.
AB Tasty Features
Features
- A/B Testing
- Multivariate Testing
- Personalization
- Feature Flags
- Heatmaps & User Recordings
Pricing
- Free
- Subscription-Based
Pros
Easy to use visual editor
Integrates with many tools & platforms
Detailed analytics and reporting
Can test on web, mobile web, native mobile apps
Has free plan for small projects
Cons
Can get pricey for larger projects
Limited customization compared to coding tests yourself
Mobile app testing requires SDK installation
No keyword targeting for personalization
Official Links
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