What is TurnClick?
TurnClick is a user research and feedback software designed for product teams who want to understand user preferences quickly. It allows creating simple A/B tests using images or descriptions of product features or design concepts, sending those tests to target users, and getting their feedback via pairwise comparisons.
Some key capabilities of TurnClick:
- Create paired comparison tests by uploading 2 images or descriptions
- Target user research surveys to quality respondents using screening criteria
- Get comparative feedback data quickly, usually within hours
- View aggregated heatmaps showing which options users preferred
- Integrate with prototyping tools like Figma to test prototypes
- Scale user testing easily by distributing to a managed panel or to your own recruitment sources
- Analyze results using advanced analytics like Bayesian Factor calculations on the aggregated preferences
TurnClick is optimized specifically for comparative testing rather than broad surveys. It's ideal for product managers, UX researchers, designers, and marketers who want quick directional feedback on what users prefer when comparing product or branding concepts. The platform makes it fast and easy to create targeted comparative tests and get back insightful preference data from users.