TurnClick
TurnClick is a user research software that allows sending paired comparison tasks to users and get their feedback quickly. It's designed specifically for faster user preference tests.
user-research
preference-testing
paired-comparison
TurnClick: User Research Software for Faster Preference Tests
TurnClick is a user research software that allows sending paired comparison tasks to users and get their feedback quickly. It's designed specifically for faster user preference tests.
What is TurnClick?
TurnClick is a user research and feedback software designed for product teams who want to understand user preferences quickly. It allows creating simple A/B tests using images or descriptions of product features or design concepts, sending those tests to target users, and getting their feedback via pairwise comparisons.
Some key capabilities of TurnClick:
- Create paired comparison tests by uploading 2 images or descriptions
- Target user research surveys to quality respondents using screening criteria
- Get comparative feedback data quickly, usually within hours
- View aggregated heatmaps showing which options users preferred
- Integrate with prototyping tools like Figma to test prototypes
- Scale user testing easily by distributing to a managed panel or to your own recruitment sources
- Analyze results using advanced analytics like Bayesian Factor calculations on the aggregated preferences
TurnClick is optimized specifically for comparative testing rather than broad surveys. It's ideal for product managers, UX researchers, designers, and marketers who want quick directional feedback on what users prefer when comparing product or branding concepts. The platform makes it fast and easy to create targeted comparative tests and get back insightful preference data from users.
TurnClick Features
Features
- Allows sending paired comparison tasks to users
- Get user feedback quickly
- Designed for faster user preference tests
Pricing
- Freemium
Pros
Fast and easy way to get user feedback
Good for A/B testing interfaces
Intuitive user interface
Cons
Limited customization options
No integration with analytics tools
Small user base compared to competitors
Official Links
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