ACT! vs Airtable

Professional comparison and analysis to help you choose the right software solution for your needs.

ACT!

Airtable

ACT! vs Airtable: The Verdict

⚡ Summary:

ACT!: ACT! is a customer relationship management (CRM) software designed for small and medium-sized businesses to organize contact and customer details, track communications, and manage sales opportunities. It integrates with common software like Microsoft Office and offers solutions tailored to industries like real estate, healthcare, and finance.

Airtable: Airtable is a cloud-based database and spreadsheet application that allows users to create customized databases to store and organize data. It has an intuitive and flexible interface that allows users to structure data in ways tailored to their needs.

Both tools serve their respective audiences. Compare the features, pricing, and user ratings above to determine which best fits your needs.

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature	ACT!	Airtable
Sugggest Score	—	30
User Rating	—	⭐ 3.5/5 (13)
Category	Business & Commerce	Online Services
Pricing	Subscription	Freemium
Ease of Use	—	4.1/5
Features Rating	—	4.0/5
Value for Money	—	2.6/5
Customer Support	—	3.4/5

Product Overview

ACT!

Description: ACT! is a customer relationship management (CRM) software designed for small and medium-sized businesses to organize contact and customer details, track communications, and manage sales opportunities. It integrates with common software like Microsoft Office and offers solutions tailored to industries like real estate, healthcare, and finance.

Type: software

Pricing: Subscription

Airtable

Description: Airtable is a cloud-based database and spreadsheet application that allows users to create customized databases to store and organize data. It has an intuitive and flexible interface that allows users to structure data in ways tailored to their needs.

Type: software

Pricing: Freemium

Key Features Comparison

ACT! Features

Contact management
Task management
Sales automation
Reporting and analytics
Email integration
Calendar sync
Mobile access

Airtable Features

Intuitive spreadsheet-database hybrid interface
Customizable databases for any use case
Real-time collaboration
Powerful filtering, sorting and view options
Integrations with other apps and services
Visual workflow automations
Mobile apps for iOS and Android

Pros & Cons Analysis

ACT!

Pros

User-friendly interface
Robust feature set for SMBs
Integration with MS Office and Outlook
Available as both cloud and on-premises
Industry-specific versions and add-ons

Cons

Can be pricey for very small businesses
Limited customization options
Not as scalable as other CRM platforms

Airtable

Pros

Very flexible and customizable
Easy to learn and use
Real-time collaboration is seamless
Powerful features for organizing data
Great integrations and automation options
Free tier is very capable

Cons

Can get pricey on higher tiers
Mobile apps more limited than desktop
Steep learning curve for advanced features
Not ideal for large or complex databases
Limited reporting and analytics features

Pricing Comparison

ACT!

Subscription

Airtable

Freemium

⭐ User Ratings

ACT!

No reviews yet

Airtable

3.5/5

13 reviews

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