What is ACT!?
ACT! is a customer relationship management (CRM) software application designed for small and medium-sized businesses to organize contact details, track communications, manage sales opportunities, and more. First launched in 1993 by Symantec, ACT! is now developed by Swiftpage.
Key features of ACT! include:
- Contact management - Organize contact details for individuals and companies, including fields like name, company, email, phone, address, and custom fields.
- Calendar - Schedule activities like calls, meetings, and to-dos and view your contacts’ calendars.
- Opportunity tracking - Track details through each stage of the sales process for forecasting.
- Email integration - Sync emails from services like Gmail and Outlook.
- Customizable reports & dashboards - Build reports and dashboards for sales analysis.
- Integration with Office and Outlook - Easily import/export Office documents and sync Outlook contacts.
ACT! offers industry-specific solutions for real estate, healthcare, accounting firms, and more. It comes in 3 editions based on number of contacts - ACT! Pro, ACT! Premium, and ACT! Enterprise. There is also a cloud version called ACT! Growth Suite. Pricing starts at $10/month per user. Overall, ACT! is an easy-to-use CRM geared for SMBs to organize customer data and conversations in one place to drive sales.