ActiveTrail vs Audienceful

Struggling to choose between ActiveTrail and Audienceful? Both products offer unique advantages, making it a tough decision.

ActiveTrail is a Business & Commerce solution with tags like analytics, heatmaps, click-tracking.

It boasts features such as Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off and pros including Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

On the other hand, Audienceful is a Social & Communications product tagged with social-media, campaign-management, facebook, instagram, twitter.

Its standout features include Campaign scheduling, Audience targeting, Performance reporting, Automated bid optimization, Cross-platform campaign management (Facebook, Instagram, Twitter, etc), and it shines with pros like Easy to use interface, Comprehensive analytics and reporting, Automation saves time, Centralized campaign management, Helps optimize budget allocation.

Feature	ActiveTrail	Audienceful
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Social & Communications

Product Overview

ActiveTrail

Description: ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Audienceful

Description: Audienceful is a social media campaign management platform that helps brands and agencies plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, and Twitter. It provides campaign scheduling, audience targeting, performance reporting, and automated bid optimization.

Key Features Comparison

ActiveTrail Features

• Heatmaps to see where visitors click
• Scrollmaps to see how far visitors scroll
• Form analytics to see how visitors interact with forms
• A/B testing capabilities
• Session recordings to replay visitor sessions
• Funnel analysis to see where visitors drop off

Audienceful Features

• Campaign scheduling
• Audience targeting
• Performance reporting
• Automated bid optimization
• Cross-platform campaign management (Facebook, Instagram, Twitter, etc)

Pros & Cons Analysis

ActiveTrail

Pros

• Very intuitive and easy to use
• Detailed heatmap and click data
• Affordable pricing
• Good for optimizing landing pages

Cons

• Limited customization options for heatmaps
• Can only have one heatmap per page
• Lacks some advanced features of other analytics tools

Audienceful

Pros

• Easy to use interface
• Comprehensive analytics and reporting
• Automation saves time
• Centralized campaign management
• Helps optimize budget allocation

Cons

• Steep learning curve for beginners
• Limited integration with other tools
• Additional fees for more advanced features
• Relies heavily on Facebook API

Pricing Comparison

ActiveTrail

• Freemium
• Subscription-Based

Audienceful

• Subscription-Based