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Apple App Store vs Apple Configurator 2

Professional comparison and analysis to help you choose the right software solution for your needs.

Apple App Store icon
Apple App Store
Apple Configurator 2 icon
Apple Configurator 2

Apple App Store vs Apple Configurator 2: The Verdict

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature Apple App Store Apple Configurator 2
Sugggest Score 31 —
User Rating ⭐ 3.5/5 (20) —
Category Online Services Os & Utilities
Pricing Freemium Freemium
Ease of Use 4.0/5 —
Features Rating 3.5/5 —
Value for Money 3.3/5 —
Customer Support 2.2/5 —

Product Overview

Apple App Store
Apple App Store

Description: The Apple App Store is a digital store for mobile applications and software on iOS and macOS devices. It allows users to browse and download apps for use on their iPhone, iPad, Mac, Apple Watch, and Apple TV. The store has over 2 million apps and was launched in 2008.

Type: software

Pricing: Freemium

Apple Configurator 2
Apple Configurator 2

Description: Apple Configurator 2 is an app for Mac that allows IT administrators to configure and manage groups of iOS, iPadOS and tvOS devices. It can automate enrollment into MDM, apply settings and restrictions, install apps, update software, and more.

Type: software

Pricing: Freemium

Key Features Comparison

Apple App Store
Apple App Store Features
  • Browse and download apps
  • In-app purchases
  • User reviews and ratings
  • Top charts for most popular apps
  • App updates and notifications
  • Family Sharing of purchases
  • iOS and macOS app distribution
Apple Configurator 2
Apple Configurator 2 Features
  • Automate device enrollment into MDM
  • Apply settings and restrictions
  • Install and update apps
  • Create configuration profiles
  • Organize devices into groups
  • Wipe and restore devices
  • AirPlay and AirPrint configuration

Pros & Cons Analysis

Apple App Store
Apple App Store
Pros
  • Huge selection of apps
  • Well-designed interface
  • Secure payment system
  • Parental controls
  • Developer support
Cons
  • App approval delays
  • Some fraudulent apps
  • 30% commission fee for developers
  • No sideloading of apps allowed
Apple Configurator 2
Apple Configurator 2
Pros
  • Free and easy to use
  • Powerful automation and management capabilities
  • Integrates seamlessly with Apple ecosystem
  • Allows remote management of devices
  • Can configure many devices at once
Cons
  • Only available on macOS
  • Limited to managing Apple devices
  • Requires some technical knowledge to use effectively

Pricing Comparison

Apple App Store
Apple App Store
  • Freemium
Apple Configurator 2
Apple Configurator 2
  • Freemium

⭐ User Ratings

Apple App Store
3.5/5

20 reviews

Apple Configurator 2

No reviews yet

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Learn More About Each Product

Apple App Store
Apple App Store
Reviews, pricing & alternatives →
Apple Configurator 2
Apple Configurator 2
Reviews, pricing & alternatives →

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