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Big Purple Dot vs IBM DB2

A side-by-side look at Big Purple Dot and IBM DB2. For an in-depth review of either product, follow the links below.

Big Purple Dot

Big Purple Dot

Business & Commerce

Big Purple Dot is a cloud-based customer data platform (CDP) that helps companies unify customer data from various sources to get a 360-degree view of their customers. It enables personalized marketing campaigns across channels.

data-unificationcustomer-360personalization
IBM DB2

IBM DB2

Business & Commerce

IBM DB2 is a relational database management system (RDBMS) developed by IBM. It supports advanced database features like row-level locking, stored procedures, triggers, XML data type storage, and native JSON data type support. DB2 runs on multiple platforms like Linux, UNIX, and Windows.

relational-databaserdbmsxmljsonmultiplatform