Business Wire vs PRNEWS.IO

Struggling to choose between Business Wire and PRNEWS.IO? Both products offer unique advantages, making it a tough decision.

Business Wire is a Business & Commerce solution with tags like press-release, distribution, media-relations, public-relations.

It boasts features such as Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services and pros including Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

On the other hand, PRNEWS.IO is a Business & Commerce product tagged with press-releases, media-relations, journalist-targeting.

Its standout features include Media Database, Press Release Distribution, Social Media Integration, Analytics and Reporting, and it shines with pros like User-friendly interface, Automated follow-ups, Detailed analytics, Large media database.

Feature	Business Wire	PRNEWS.IO
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Business Wire

Description: Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

PRNEWS.IO

Description: PRNEWS.IO is a PR software that helps companies and agencies create, distribute, and measure the impact of their press releases. It allows users to target relevant journalists, automate follow-ups, and track press coverage.

Key Features Comparison

Business Wire Features

• Distribute press releases to media outlets, journalists, bloggers, investors
• Guaranteed posting on major wire services
• Targeting options
• Multimedia distribution
• Analytics
• Support services

PRNEWS.IO Features

• Media Database
• Press Release Distribution
• Social Media Integration
• Analytics and Reporting

Pros & Cons Analysis

Business Wire

Pros

• Wide reach and distribution
• Credibility of being on major wire services
• Targeting capabilities
• Multimedia options
• Analytics to track performance
• Good support

Cons

• Can be expensive depending on level of distribution needed
• Have to craft releases carefully to get pickup
• Still have to do other marketing and PR
• Analytics may not be as robust as dedicated platforms

PRNEWS.IO

Pros

• User-friendly interface
• Automated follow-ups
• Detailed analytics
• Large media database

Cons

• Can be pricey for small companies
• Limited customization options

Pricing Comparison

Business Wire

• Subscription-Based
• Pay-As-You-Go

PRNEWS.IO

• Subscription-Based