Business Wire

Business Wire

Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options,
press-release distribution media-relations public-relations

Business Wire: Press Release Distribution Service

Distribute press releases to media outlets, journalists, bloggers, investors and the general public with guaranteed posting on major wire services, targeting options, multimedia distribution, analytics and support services.

What is Business Wire?

Business Wire is a leading press release distribution service founded in 1961. It enables companies, agencies, non-profits and other organizations to distribute press releases, multimedia content and regulatory filings to media outlets, journalists, bloggers, investors and the general public.

Key features of Business Wire include:

  • Guaranteed posting on major wire services like Associated Press, Dow Jones, Bloomberg, Reuters and hundreds of others
  • Targeting options to distribute releases by industry, location, journalist interest and more
  • Multimedia distribution of images, videos, PDFs, social sharing
  • Analytics on press release views, clicks, social shares and conversations
  • Support services for press release optimization, multimedia production and regulatory filings

Business Wire helps organizations effectively announce news to relevant audiences. This can increase media coverage, engage customers and stakeholders, impact search results and communicate important information to investors. It also meets regulatory requirements for public companies.

With over 60 years of experience distributing content globally, Business Wire is an industry leader known for speed, reach and reliability. Major corporations, agencies and PR firms rely on Business Wire for their press release distribution needs.

Business Wire Features

Features

  1. Distribute press releases to media outlets, journalists, bloggers, investors
  2. Guaranteed posting on major wire services
  3. Targeting options
  4. Multimedia distribution
  5. Analytics
  6. Support services

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Wide reach and distribution

Credibility of being on major wire services

Targeting capabilities

Multimedia options

Analytics to track performance

Good support

Cons

Can be expensive depending on level of distribution needed

Have to craft releases carefully to get pickup

Still have to do other marketing and PR

Analytics may not be as robust as dedicated platforms


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