Pressat

Pressat

Pressat is a media monitoring software that allows users to track mentions of their brand, products, or other keywords across online news sources, blogs, forums, and social media. It provides real-time alerts and customizable reports to analyze media coverage and public sentiment
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Pressat: Media Monitoring Software

A powerful tool for tracking brand mentions, analyzing media coverage, and monitoring public sentiment across online news sources, blogs, forums, and social media.

What is Pressat?

Pressat is a comprehensive media monitoring and analytics platform used by public relations and communications professionals to track news and online conversations about their organization. The software crawls millions of online news sources, blogs, forums, Facebook, Twitter, and other social platforms to find mentions of key phrases, brand names, products, executives and more.

Key features of Pressat include:

  • Customized searches and alerts to track relevant online conversations in real-time
  • Dashboards for at-a-glance overview of search results, share of voice, and sentiment
  • In-depth analysis of media coverage with transcript and engagement metrics
  • Tools to identify influencers, coverage by topic, emerging trends and more
  • Exportable reports to share data and insights
  • APIs and integrations with other PR tools

Pressat stands out for its comprehensive data coverage across both traditional and social media, intuitive user interface, and strong analysis capabilities. It provides PR professionals with the insights they need to understand media coverage, benchmark performance, identify key influencers and opportunities, and prove the impact of their efforts.

Pressat Features

Features

  1. Real-time media monitoring
  2. Customizable alerts and reports
  3. Brand/keyword tracking
  4. Social media and web monitoring
  5. Sentiment analysis

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Comprehensive media coverage

User-friendly interface

Powerful analytics

Customizable alerts

Real-time monitoring

Cons

Steep learning curve

Complex pricing plans

Limitations on keywords and sources

Lack of engagement/outreach tools

No image monitoring


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