PressCable
PressCable is a media intelligence software that allows PR professionals, journalists, and marketers to monitor online news media and search for relevant mentions of their company, products, executives, or campaigns. It provides customized real-time alerts, robust analytics, and
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PressCable: Media Intelligence Software
PressCable is a media intelligence software that allows PR professionals, journalists, and marketers to monitor online news media and search for relevant mentions of their company, products, executives, or campaigns. It provides customized real-time alerts, robust analytics, and intuitive reporting features.
What is PressCable?
PressCable is a media monitoring and analytics platform designed for public relations professionals, communications teams, journalists, and marketers. It enables users to track news coverage, social media conversations, online influence, and market trends to gain actionable insights.
Key features of PressCable include:
- Comprehensive online news monitoring from over 50,000 global media sources including print, online, broadcast and social media.
- Configurable real-time alerts to track mentions of brands, keywords, executives, campaigns, competitors or industry trends.
- In-depth analytics on media visibility, share of voice, spokesperson impact, audience reach and more.
- Customizable reports and dashboards for tracking performance and sharing data internally.
- Influence database of over 1 million journalists, bloggers and analysts to identify key media contacts.
- APIs and integrations with leading PR platforms like Cision and Meltwater.
- Robust Boolean search, natural language processing and machine learning algorithms for accurate monitoring.
- Secure cloud-based platform accessible from any device.
Overall, PressCable combines comprehensive media monitoring capabilities with accessible analysis and reporting tools for PR professionals. It enables users to strengthen their media relationships, measure the impact of campaigns, benchmark performance and optimize future communications strategies.
PressCable Features
Features
- Real-time media monitoring
- Customizable alerts
- Analytics and reporting
- Competitive benchmarking
- Contact database
- Media list building
- Customizable dashboards
Pricing
- Subscription-Based
Pros
Robust media monitoring capabilities
User-friendly interface
Customizable alerts and reports
Helps track PR efforts and impact
Integrates social media monitoring
Cons
Can be expensive for smaller teams/orgs
Steep learning curve
Limited integration with other tools
Data limits on lower tiers
Official Links
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