Business Wire vs Pressat

Struggling to choose between Business Wire and Pressat? Both products offer unique advantages, making it a tough decision.

Business Wire is a Business & Commerce solution with tags like press-release, distribution, media-relations, public-relations.

It boasts features such as Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services and pros including Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

On the other hand, Pressat is a Online Services product tagged with media-monitoring, social-media-tracking, brand-monitoring.

Its standout features include Real-time media monitoring, Customizable alerts and reports, Brand/keyword tracking, Social media and web monitoring, Sentiment analysis, and it shines with pros like Comprehensive media coverage, User-friendly interface, Powerful analytics, Customizable alerts, Real-time monitoring.

Feature	Business Wire	Pressat
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Business Wire

Description: Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

Pressat

Description: Pressat is a media monitoring software that allows users to track mentions of their brand, products, or other keywords across online news sources, blogs, forums, and social media. It provides real-time alerts and customizable reports to analyze media coverage and public sentiment.

Key Features Comparison

Business Wire Features

• Distribute press releases to media outlets, journalists, bloggers, investors
• Guaranteed posting on major wire services
• Targeting options
• Multimedia distribution
• Analytics
• Support services

Pressat Features

• Real-time media monitoring
• Customizable alerts and reports
• Brand/keyword tracking
• Social media and web monitoring
• Sentiment analysis

Pros & Cons Analysis

Business Wire

Pros

• Wide reach and distribution
• Credibility of being on major wire services
• Targeting capabilities
• Multimedia options
• Analytics to track performance
• Good support

Cons

• Can be expensive depending on level of distribution needed
• Have to craft releases carefully to get pickup
• Still have to do other marketing and PR
• Analytics may not be as robust as dedicated platforms

Pressat

Pros

• Comprehensive media coverage
• User-friendly interface
• Powerful analytics
• Customizable alerts
• Real-time monitoring

Cons

• Steep learning curve
• Complex pricing plans
• Limitations on keywords and sources
• Lack of engagement/outreach tools
• No image monitoring

Pricing Comparison

Business Wire

• Subscription-Based
• Pay-As-You-Go

Pressat

• Subscription-Based
• Pay-As-You-Go