Business Wire vs Pressat

Struggling to choose between Business Wire and Pressat? Both products offer unique advantages, making it a tough decision.

Business Wire is a Business & Commerce solution with tags like press-release, distribution, media-relations, public-relations.

It boasts features such as Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services and pros including Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

On the other hand, Pressat is a Online Services product tagged with media-monitoring, social-media-tracking, brand-monitoring.

Its standout features include Real-time media monitoring, Customizable alerts and reports, Brand/keyword tracking, Social media and web monitoring, Sentiment analysis, and it shines with pros like Comprehensive media coverage, User-friendly interface, Powerful analytics, Customizable alerts, Real-time monitoring.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Business Wire

Business Wire

Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

Categories:
press-release distribution media-relations public-relations

Business Wire Features

  1. Distribute press releases to media outlets, journalists, bloggers, investors
  2. Guaranteed posting on major wire services
  3. Targeting options
  4. Multimedia distribution
  5. Analytics
  6. Support services

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Wide reach and distribution

Credibility of being on major wire services

Targeting capabilities

Multimedia options

Analytics to track performance

Good support

Cons

Can be expensive depending on level of distribution needed

Have to craft releases carefully to get pickup

Still have to do other marketing and PR

Analytics may not be as robust as dedicated platforms


Pressat

Pressat

Pressat is a media monitoring software that allows users to track mentions of their brand, products, or other keywords across online news sources, blogs, forums, and social media. It provides real-time alerts and customizable reports to analyze media coverage and public sentiment.

Categories:
media-monitoring social-media-tracking brand-monitoring

Pressat Features

  1. Real-time media monitoring
  2. Customizable alerts and reports
  3. Brand/keyword tracking
  4. Social media and web monitoring
  5. Sentiment analysis

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Comprehensive media coverage

User-friendly interface

Powerful analytics

Customizable alerts

Real-time monitoring

Cons

Steep learning curve

Complex pricing plans

Limitations on keywords and sources

Lack of engagement/outreach tools

No image monitoring