PRNewsWire vs Business Wire

Struggling to choose between PRNewsWire and Business Wire? Both products offer unique advantages, making it a tough decision.

PRNewsWire is a News & Books solution with tags like press-release, distribution, news, journalism.

It boasts features such as News distribution, Targeted distribution, Social sharing, Analytics, Multimedia, Translation, SEO optimization and pros including Wide reach, Guaranteed posting on major wires, Customizable distribution, Real-time analytics, Multimedia options, Translation available.

On the other hand, Business Wire is a Business & Commerce product tagged with press-release, distribution, media-relations, public-relations.

Its standout features include Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services, and it shines with pros like Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

PRNewsWire

PRNewsWire

PRNewsWire is a press release distribution service that allows organizations to distribute press releases to news outlets, journalists, bloggers, and the public. It offers guaranteed posting on major wire services and extensive distribution through its network.

Categories:
News & Books Press Release Distribution
press-release distribution news journalism

PRNewsWire Features

  1. News distribution
  2. Targeted distribution
  3. Social sharing
  4. Analytics
  5. Multimedia
  6. Translation
  7. SEO optimization

Pricing

  • Subscription-Based

Pros

Wide reach

Guaranteed posting on major wires

Customizable distribution

Real-time analytics

Multimedia options

Translation available

Cons

Can be expensive for small businesses

Limited control over release timing

Must pitch stories separately

Business Wire

Business Wire

Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

Categories:
Business & Commerce Press Release Distribution
press-release distribution media-relations public-relations

Business Wire Features

  1. Distribute press releases to media outlets, journalists, bloggers, investors
  2. Guaranteed posting on major wire services
  3. Targeting options
  4. Multimedia distribution
  5. Analytics
  6. Support services

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Wide reach and distribution

Credibility of being on major wire services

Targeting capabilities

Multimedia options

Analytics to track performance

Good support

Cons

Can be expensive depending on level of distribution needed

Have to craft releases carefully to get pickup

Still have to do other marketing and PR

Analytics may not be as robust as dedicated platforms