Pressat vs Business Wire

Struggling to choose between Pressat and Business Wire? Both products offer unique advantages, making it a tough decision.

Pressat is a Online Services solution with tags like media-monitoring, social-media-tracking, brand-monitoring.

It boasts features such as Real-time media monitoring, Customizable alerts and reports, Brand/keyword tracking, Social media and web monitoring, Sentiment analysis and pros including Comprehensive media coverage, User-friendly interface, Powerful analytics, Customizable alerts, Real-time monitoring.

On the other hand, Business Wire is a Business & Commerce product tagged with press-release, distribution, media-relations, public-relations.

Its standout features include Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services, and it shines with pros like Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

Feature	Pressat	Business Wire
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Pressat

Description: Pressat is a media monitoring software that allows users to track mentions of their brand, products, or other keywords across online news sources, blogs, forums, and social media. It provides real-time alerts and customizable reports to analyze media coverage and public sentiment.

Business Wire

Description: Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

Key Features Comparison

Pressat Features

• Real-time media monitoring
• Customizable alerts and reports
• Brand/keyword tracking
• Social media and web monitoring
• Sentiment analysis

Business Wire Features

• Distribute press releases to media outlets, journalists, bloggers, investors
• Guaranteed posting on major wire services
• Targeting options
• Multimedia distribution
• Analytics
• Support services

Pros & Cons Analysis

Pressat

Pros

• Comprehensive media coverage
• User-friendly interface
• Powerful analytics
• Customizable alerts
• Real-time monitoring

Cons

• Steep learning curve
• Complex pricing plans
• Limitations on keywords and sources
• Lack of engagement/outreach tools
• No image monitoring

Business Wire

Pros

• Wide reach and distribution
• Credibility of being on major wire services
• Targeting capabilities
• Multimedia options
• Analytics to track performance
• Good support

Cons

• Can be expensive depending on level of distribution needed
• Have to craft releases carefully to get pickup
• Still have to do other marketing and PR
• Analytics may not be as robust as dedicated platforms

Pricing Comparison

Pressat

• Subscription-Based
• Pay-As-You-Go

Business Wire

• Subscription-Based
• Pay-As-You-Go