CB insights vs Matomo

Professional comparison and analysis to help you choose the right software solution for your needs.

CB insights

Matomo

CB insights vs Matomo: The Verdict

⚡ Summary:

CB insights: CB insights is a market intelligence platform that provides data, analytics, and insights on private and public companies to help understand industry trends and make better business decisions.

Matomo: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Both tools serve their respective audiences. Compare the features, pricing, and user ratings above to determine which best fits your needs.

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature	CB insights	Matomo
Sugggest Score	—	—
Category	Business & Commerce	Online Services
Pricing	Subscription	Open Source

Product Overview

CB insights

Description: CB insights is a market intelligence platform that provides data, analytics, and insights on private and public companies to help understand industry trends and make better business decisions.

Type: software

Pricing: Subscription

Matomo

Description: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Type: software

Pricing: Open Source

Key Features Comparison

CB insights Features

Competitive intelligence
Funding and acquisition data
News and search alerts
Industry reports and trends
Investor profiles
Private company data

Matomo Features

Real-time analytics
Customizable dashboards
Goal and funnel tracking
Heatmaps
A/B testing
Custom segments
API access
Plugin ecosystem

Pros & Cons Analysis

CB insights

Pros

Comprehensive data on private companies
Intuitive user interface
Customizable alerts and notifications
Industry and market analysis
Data visualizations and charts

Cons

Expensive for small companies
Limited access to full data in lower tiers
Data not always up to date
Steep learning curve

Matomo

Pros

Open source and self-hosted
Strong focus on privacy
Powerful free community edition
Highly customizable and extensible

Cons

Steeper learning curve than some tools
Requires technical expertise to set up and manage
Limited support options

Pricing Comparison

CB insights

Subscription

Matomo

Open Source

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Learn More About Each Product

CB insights

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