CiviCRM vs Mautic

Struggling to choose between CiviCRM and Mautic? Both products offer unique advantages, making it a tough decision.

CiviCRM is a Business & Commerce solution with tags like open-source, nonprofit, civic-organizations, contact-management, donation-tracking, event-organization, email-marketing, membership-management.

It boasts features such as Contact Management, Donor Management, Event Management, Email Marketing, Case Management, Campaign Management, Reporting and Analysis, Membership Management, Integration with CMSs like WordPress and Drupal and pros including Open source and free, Highly customizable, Strong community support, Integrates with many tools and applications, Robust features for nonprofits and civic organizations.

On the other hand, Mautic is a Business & Commerce product tagged with marketing, automation, lead-tracking, campaigns, analytics.

Its standout features include Lead nurturing through automated campaigns, Lead scoring and contact segmentation, Landing page and form builder, Multi-channel marketing with emails, web push, SMS, social media etc, Integration with CRMs like Salesforce, Dynamics, SugarCRM etc, Open source and self hosted, Drag and drop campaign builder, A/B testing for emails and landing pages, Contact timeline and activity feed, Reporting and analytics, and it shines with pros like Free and open source, Flexible and customizable, Great for small businesses and startups, Easy to use drag and drop interface, Integrates with many tools and CRMs, Self-hosted option for better data control.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

CiviCRM

CiviCRM

CiviCRM is open source customer relationship management (CRM) software designed for non-profit and civic organizations. It helps manage contacts, track donations, organize events, send emails, manage memberships, and more in an integrated system.

Categories:
open-source nonprofit civic-organizations contact-management donation-tracking event-organization email-marketing membership-management

CiviCRM Features

  1. Contact Management
  2. Donor Management
  3. Event Management
  4. Email Marketing
  5. Case Management
  6. Campaign Management
  7. Reporting and Analysis
  8. Membership Management
  9. Integration with CMSs like WordPress and Drupal

Pricing

  • Open Source

Pros

Open source and free

Highly customizable

Strong community support

Integrates with many tools and applications

Robust features for nonprofits and civic organizations

Cons

Steep learning curve

Can be complex for smaller organizations

Limited native mobile capabilities

Requires technical resources for setup and maintenance


Mautic

Mautic

Mautic is an open source marketing automation software that helps companies nurture leads through personalized campaigns and improve conversion rates. It allows you to track website visitors, segment contacts, automate marketing workflows, and analyze the effectiveness of campaigns.

Categories:
marketing automation lead-tracking campaigns analytics

Mautic Features

  1. Lead nurturing through automated campaigns
  2. Lead scoring and contact segmentation
  3. Landing page and form builder
  4. Multi-channel marketing with emails, web push, SMS, social media etc
  5. Integration with CRMs like Salesforce, Dynamics, SugarCRM etc
  6. Open source and self hosted
  7. Drag and drop campaign builder
  8. A/B testing for emails and landing pages
  9. Contact timeline and activity feed
  10. Reporting and analytics

Pricing

  • Open Source
  • Self Hosted

Pros

Free and open source

Flexible and customizable

Great for small businesses and startups

Easy to use drag and drop interface

Integrates with many tools and CRMs

Self-hosted option for better data control

Cons

Steep learning curve

Limited native integrations compared to paid tools

Lacks some advanced features like predictive lead scoring

Can be resource intensive to self-host and maintain