DoubleClick for Publishers vs Orbit Mobile

Struggling to choose between DoubleClick for Publishers and Orbit Mobile? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, Orbit Mobile is a Business & Commerce product tagged with mdm, mobile-device, device-management, mobile-security.

Its standout features include Remote device locking and wiping, Device policy management, App management and distribution, Real-time monitoring and alerts, Geolocation tracking, Expense management, Secure mobile email, Document management, Custom branding, Role-based access controls, and it shines with pros like Easy to set up and use, Affordable pricing, Good selection of features for SMBs, Flexible and scalable, Intuitive web-based dashboard, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

DoubleClick for Publishers

DoubleClick for Publishers

DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.

Categories:
ad-server ad-management display-ads video-ads mobile-ads publisher-platform

DoubleClick for Publishers Features

  1. Ad serving
  2. Ad targeting and optimization
  3. Programmatic ad buying
  4. Ad trafficking and management
  5. Ad inventory forecasting
  6. Ad performance reporting and analytics
  7. Responsive ad design
  8. Header bidding support
  9. Ad network mediation
  10. Yield management tools

Pricing

  • Subscription-Based

Pros

Robust ad management capabilities

Advanced targeting and optimization

Real-time reporting and analytics

Integrations with major ad networks

Industry standard ad server

Large publisher user base and community

Responsive ad formats

Header bidding support

Yield management and forecasting tools

Cons

Complex setup and learning curve

Requires technical resources to manage

Can be expensive for smaller publishers

Limited customization options

Requires commitment to Google ecosystem


Orbit Mobile

Orbit Mobile

Orbit Mobile is a mobile device management solution designed for small to medium businesses. It provides capabilities to manage, monitor, and secure mobile devices such as smartphones and tablets.

Categories:
mdm mobile-device device-management mobile-security

Orbit Mobile Features

  1. Remote device locking and wiping
  2. Device policy management
  3. App management and distribution
  4. Real-time monitoring and alerts
  5. Geolocation tracking
  6. Expense management
  7. Secure mobile email
  8. Document management
  9. Custom branding
  10. Role-based access controls

Pricing

  • Subscription-Based

Pros

Easy to set up and use

Affordable pricing

Good selection of features for SMBs

Flexible and scalable

Intuitive web-based dashboard

Good customer support

Cons

Lacks advanced features of larger MDMs

No on-premise deployment option

Third-party app integration could be better

Asset management capabilities limited