DoubleVerify vs DataDome

Struggling to choose between DoubleVerify and DataDome? Both products offer unique advantages, making it a tough decision.

DoubleVerify is a Business & Commerce solution with tags like ad-fraud-prevention, measurement, digital-media, verification, optimization, viewability, brand-safety, fraud-detection, traffic-quality.

It boasts features such as Pre-bid ad fraud protection, Post-bid ad fraud protection, Brand safety & suitability, Viewability measurement, Attention and engagement metrics, Reporting and analytics and pros including Detailed transparency into ad delivery, Helps maximize ad performance, Protects brand reputation, Integrates with major ad platforms, Near real-time campaign optimization.

On the other hand, DataDome is a Security & Privacy product tagged with web-application-firewall, waf, ddos-protection, bot-protection, scraping-protection, api-protection, machine-learning.

Its standout features include Real-time bot detection using machine learning, Blocking of malicious bots and scrapers, Protection against DDoS attacks, JavaScript challenge to distinguish humans from bots, Custom rules to block or allow traffic, APIs to integrate with your stack, Global CDN to absorb volumetric attacks, Web dashboard and mobile app, and it shines with pros like Effective at blocking automated threats, Easy setup with no code changes required, Detailed analytics on blocked threats, Flexible pricing for different needs, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

DoubleVerify

DoubleVerify

DoubleVerify is an ad fraud prevention and measurement software that provides solutions for digital media verification and optimization. It allows advertisers, agencies, and publishers to measure ad viewability, brand safety, fraud, and traffic quality across devices.

Categories:
ad-fraud-prevention measurement digital-media verification optimization viewability brand-safety fraud-detection traffic-quality

DoubleVerify Features

  1. Pre-bid ad fraud protection
  2. Post-bid ad fraud protection
  3. Brand safety & suitability
  4. Viewability measurement
  5. Attention and engagement metrics
  6. Reporting and analytics

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Detailed transparency into ad delivery

Helps maximize ad performance

Protects brand reputation

Integrates with major ad platforms

Near real-time campaign optimization

Cons

Setup can be complex for some users

Requires technical expertise to fully utilize

Can slow down page load times slightly


DataDome

DataDome

DataDome is a cloud-based web application firewall (WAF) and DDoS protection service designed to protect websites and APIs from automated threats like bots, scripts, and scrapers. It uses machine learning to detect and block malicious traffic in real-time without human intervention.

Categories:
web-application-firewall waf ddos-protection bot-protection scraping-protection api-protection machine-learning

DataDome Features

  1. Real-time bot detection using machine learning
  2. Blocking of malicious bots and scrapers
  3. Protection against DDoS attacks
  4. JavaScript challenge to distinguish humans from bots
  5. Custom rules to block or allow traffic
  6. APIs to integrate with your stack
  7. Global CDN to absorb volumetric attacks
  8. Web dashboard and mobile app

Pricing

  • Freemium
  • Subscription-Based

Pros

Effective at blocking automated threats

Easy setup with no code changes required

Detailed analytics on blocked threats

Flexible pricing for different needs

Good customer support

Cons

Can block some legitimate traffic

Requires tuning rules to minimize false positives

No on-premise deployment option

Lacks advanced WAF features of competitors