DoubleVerify vs DataDome

Struggling to choose between DoubleVerify and DataDome? Both products offer unique advantages, making it a tough decision.

DoubleVerify is a Business & Commerce solution with tags like ad-fraud-prevention, measurement, digital-media, verification, optimization, viewability, brand-safety, fraud-detection, traffic-quality.

It boasts features such as Pre-bid ad fraud protection, Post-bid ad fraud protection, Brand safety & suitability, Viewability measurement, Attention and engagement metrics, Reporting and analytics and pros including Detailed transparency into ad delivery, Helps maximize ad performance, Protects brand reputation, Integrates with major ad platforms, Near real-time campaign optimization.

On the other hand, DataDome is a Security & Privacy product tagged with web-application-firewall, waf, ddos-protection, bot-protection, scraping-protection, api-protection, machine-learning.

Its standout features include Real-time bot detection using machine learning, Blocking of malicious bots and scrapers, Protection against DDoS attacks, JavaScript challenge to distinguish humans from bots, Custom rules to block or allow traffic, APIs to integrate with your stack, Global CDN to absorb volumetric attacks, Web dashboard and mobile app, and it shines with pros like Effective at blocking automated threats, Easy setup with no code changes required, Detailed analytics on blocked threats, Flexible pricing for different needs, Good customer support.

Feature	DoubleVerify	DataDome
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Security & Privacy

Product Overview

DoubleVerify

Description: DoubleVerify is an ad fraud prevention and measurement software that provides solutions for digital media verification and optimization. It allows advertisers, agencies, and publishers to measure ad viewability, brand safety, fraud, and traffic quality across devices.

DataDome

Description: DataDome is a cloud-based web application firewall (WAF) and DDoS protection service designed to protect websites and APIs from automated threats like bots, scripts, and scrapers. It uses machine learning to detect and block malicious traffic in real-time without human intervention.

Key Features Comparison

DoubleVerify Features

• Pre-bid ad fraud protection
• Post-bid ad fraud protection
• Brand safety & suitability
• Viewability measurement
• Attention and engagement metrics
• Reporting and analytics

DataDome Features

• Real-time bot detection using machine learning
• Blocking of malicious bots and scrapers
• Protection against DDoS attacks
• JavaScript challenge to distinguish humans from bots
• Custom rules to block or allow traffic
• APIs to integrate with your stack
• Global CDN to absorb volumetric attacks
• Web dashboard and mobile app

Pros & Cons Analysis

DoubleVerify

Pros

• Detailed transparency into ad delivery
• Helps maximize ad performance
• Protects brand reputation
• Integrates with major ad platforms
• Near real-time campaign optimization

Cons

• Setup can be complex for some users
• Requires technical expertise to fully utilize
• Can slow down page load times slightly

DataDome

Pros

• Effective at blocking automated threats
• Easy setup with no code changes required
• Detailed analytics on blocked threats
• Flexible pricing for different needs
• Good customer support

Cons

• Can block some legitimate traffic
• Requires tuning rules to minimize false positives
• No on-premise deployment option
• Lacks advanced WAF features of competitors

Pricing Comparison

DoubleVerify

• Subscription-Based
• Custom Pricing

DataDome

• Freemium
• Subscription-Based