DoubleVerify
DoubleVerify is an ad fraud prevention and measurement software that provides solutions for digital media verification and optimization. It allows advertisers, agencies, and publishers to measure ad viewability, brand safety, fraud, and traffic quality across devices.
ad-fraud-prevention
measurement
digital-media
verification
optimization
viewability
brand-safety
fraud-detection
traffic-quality
DoubleVerify: Ad Fraud Prevention & Measurement Software
DoubleVerify provides solutions for digital media verification and optimization, measuring ad viewability, brand safety, fraud, and traffic quality across devices.
What is DoubleVerify?
DoubleVerify is a leading software platform for digital media measurement and analytics. It was founded in 2008 with the goal of bringing greater transparency and accountability to the digital advertising ecosystem.
DoubleVerify's key capabilities include:
- Viewability - Measures if ads had the opportunity to be seen by a real person according to industry standards from the Media Rating Council.
- Fraud Prevention - Identifies and filters invalid traffic like bots, spiders, and hijacked devices to improve campaign performance.
- Brand Safety - Ensures ads appear in brand suitable environments through keyword analysis and avoidance of unsuitable content.
- Authentic Impression - Targets ads to real consumers, not bots, to drive real business outcomes.
- Performance - Provides metrics on viewable impressions and other KPIs to optimize campaign delivery and costs.
DoubleVerify is used by top advertisers and premium publishers globally. Its software integrates with major ad servers, DSPs, and SSPs to provide post-bid targeting, optimization, and reporting. Key customers include Amazon, Disney, Toyota, Nestle, Microsoft, and more.
DoubleVerify Features
Features
- Pre-bid ad fraud protection
- Post-bid ad fraud protection
- Brand safety & suitability
- Viewability measurement
- Attention and engagement metrics
- Reporting and analytics
Pricing
- Subscription-Based
- Custom Pricing
Pros
Detailed transparency into ad delivery
Helps maximize ad performance
Protects brand reputation
Integrates with major ad platforms
Near real-time campaign optimization
Cons
Setup can be complex for some users
Requires technical expertise to fully utilize
Can slow down page load times slightly
Official Links
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