Integral Ad Science
Integral Ad Science is an ad verification company providing digital media quality and fraud prevention solutions for advertisers, agencies and publishers. Their technology optimizes ad viewability and analyzes content to ensure brand safety.
ad-verification
fraud-prevention
brand-safety
viewability
ad-quality
Integral Ad Science: Digital Media Quality & Fraud Prevention
Ad verification company providing solutions for advertisers, agencies and publishers, optimizing ad viewability and ensuring brand safety through digital media quality and fraud prevention
What is Integral Ad Science?
Integral Ad Science (IAS) is a digital ad verification provider that offers solutions for optimizing digital advertising performance across viewability, brand safety, ad fraud, and traffic quality. IAS helps advertisers and publishers gain greater transparency into their digital media quality and take the actions needed to protect brand reputation and drive campaign performance.
Founded in 2009 and headquartered in New York, NY, IAS solutions leverage machine learning, predictive analytics, advanced reporting and insights to protect brands from a range of threats. The company's proprietary data on web traffic and content helps marketers verify media quality and make decisions on where to place ads.
Key IAS solutions and features include:
- Viewability measurement and optimization based on Panel and Browser integrations
- Pre-bid targeting and filtering to find quality ad inventory
- Brand safety tools to analyze content of web pages for objectionable, illegal or dangerous topics
- Fraud prevention to detect and prevent invalid or suspicious traffic patterns
- Data quality scores to evaluate inventory on relevance and quality
- Real-time optimization of campaigns based on web traffic and content analysis
- Reporting and analytics into key quality metrics and trends
IAS works with many advertisers, agencies, trading desks, networks, publishers, and technology partners in the digital advertising ecosystem. The company has received research and product awards such as a Gold Stevie for Sales & Customer Service in 2019.
Integral Ad Science Features
Features
- Ad viewability optimization
- Brand safety analysis
- Digital media quality control
- Fraud prevention solutions
- Audience targeting and segmentation
- Contextual analysis of ad placements
Pricing
- Subscription-Based
Pros
Comprehensive suite of ad verification tools
Improves ad campaign performance and ROI
Ensures brand safety and protects brand reputation
Provides detailed analytics and reporting
Integrates with major ad platforms and DSPs
Cons
Can be expensive for smaller advertisers
Complexity of the platform may require training
Limited customization options for some features
Potential for false positives in fraud detection
Official Links
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