Facebook Places vs Gowalla

Struggling to choose between Facebook Places and Gowalla? Both products offer unique advantages, making it a tough decision.

Facebook Places is a Social & Communications solution with tags like social-media, location, checkin.

It boasts features such as Check-in to locations, Share location with friends, See nearby friend check-ins, Tag friends in check-ins, Earn badges for frequent check-ins, Businesses can create Pages with info and deals and pros including Easy way to let friends know where you are, Discover new places based on friend recommendations, Businesses can attract new customers.

On the other hand, Gowalla is a Social & Communications product tagged with location, checkin, places, friends, social-networking.

Its standout features include Location-based check-ins, User profiles and ability to follow friends, Tips and photos could be left on check-in locations, Virtual items could be collected at check-in locations, Leaderboards for most check-ins, and it shines with pros like Fun way to share locations visited with friends, Gamification elements with collecting items, Good for discovering new places.

Feature	Facebook Places	Gowalla
Overall Score	N/A	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Facebook Places

Description: Facebook Places is a location-based service that allows Facebook users to check in to places and share their location. It integrates with Facebook's news feed so users can see when their friends check in nearby.

Gowalla

Description: Gowalla was a location-based social networking website and mobile app launched in 2007. It allowed users to check-in at various locations and connect with friends to share places they have visited. The service shut down in 2012 after being acquired by Facebook.

Key Features Comparison

Facebook Places Features

• Check-in to locations
• Share location with friends
• See nearby friend check-ins
• Tag friends in check-ins
• Earn badges for frequent check-ins
• Businesses can create Pages with info and deals

Gowalla Features

• Location-based check-ins
• User profiles and ability to follow friends
• Tips and photos could be left on check-in locations
• Virtual items could be collected at check-in locations
• Leaderboards for most check-ins

Pros & Cons Analysis

Facebook Places

Pros

• Easy way to let friends know where you are
• Discover new places based on friend recommendations
• Businesses can attract new customers

Cons

• Privacy concerns around sharing location data
• Can be distracting/disruptive if overused
• Businesses need active marketing to fully utilize

Gowalla

Pros

• Fun way to share locations visited with friends
• Gamification elements with collecting items
• Good for discovering new places

Cons

• Privacy concerns around constant location tracking
• Required a lot of active user participation
• Not as popular as competitors like Foursquare

Pricing Comparison

Facebook Places

• Free

Gowalla

• Free