Forrester Research vs Gartner

Struggling to choose between Forrester Research and Gartner? Both products offer unique advantages, making it a tough decision.

Forrester Research is a Business & Commerce solution with tags like research, analytics, insights.

It boasts features such as Market research reports on technology trends, Data and insights on customer experience, Research on emerging technologies like AI and blockchain, Analyst advice and consulting services, Peer collaboration through forums and events and pros including In-depth technology research and insights, Advice from leading industry analysts, Quantitative data and surveys, Covers wide range of technologies and industries, Focused on business impact of technology.

On the other hand, Gartner is a Business & Commerce product tagged with research, advisory, technology-analysis.

Its standout features include Research reports and analysis on IT trends, emerging technologies, and industry best practices, Advisory services and consultations for CIOs and technology leaders, Peer networking opportunities and events for IT executives, Market data and statistics on technology spending, adoption, and performance, Forecasts and predictions for technology markets and segments, Vendor and product evaluations and comparisons, IT budgeting and planning tools and methodologies, Executive programs for leadership development, and it shines with pros like In-depth research from industry experts, Valuable insights to inform technology strategy and planning, Advice from analysts with real-world experience, Access to latest data on tech trends and spending, Networking with peers facing similar challenges, Guidance on critical technology decisions.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Forrester Research

Forrester Research

Forrester Research is an independent research firm that provides advice on existing and potential impact of technology, to its clients and the public. They offer insights into how innovation will disrupt business and IT functions, allowing leaders to drive growth.

Categories:
research analytics insights

Forrester Research Features

  1. Market research reports on technology trends
  2. Data and insights on customer experience
  3. Research on emerging technologies like AI and blockchain
  4. Analyst advice and consulting services
  5. Peer collaboration through forums and events

Pricing

  • Subscription-Based

Pros

In-depth technology research and insights

Advice from leading industry analysts

Quantitative data and surveys

Covers wide range of technologies and industries

Focused on business impact of technology

Cons

Expensive subscription fees

Research can be high-level

Limited custom consulting services

Focus on larger enterprises


Gartner

Gartner

Gartner is a global research and advisory firm that provides technology related insights to business and IT leaders. They are known for their analysis of various technology markets and trends.

Categories:
research advisory technology-analysis

Gartner Features

  1. Research reports and analysis on IT trends, emerging technologies, and industry best practices
  2. Advisory services and consultations for CIOs and technology leaders
  3. Peer networking opportunities and events for IT executives
  4. Market data and statistics on technology spending, adoption, and performance
  5. Forecasts and predictions for technology markets and segments
  6. Vendor and product evaluations and comparisons
  7. IT budgeting and planning tools and methodologies
  8. Executive programs for leadership development

Pricing

  • Subscription-Based
  • Pay-As-You-Go
  • Custom Pricing

Pros

In-depth research from industry experts

Valuable insights to inform technology strategy and planning

Advice from analysts with real-world experience

Access to latest data on tech trends and spending

Networking with peers facing similar challenges

Guidance on critical technology decisions

Cons

Research reports can lack customization for specific needs

Advisory services are expensive

Data and forecasts may not be completely unbiased

Focus is more on large enterprises than small businesses

Networking events can seem more sales-oriented

Some view Gartner methodologies as complex or rigid