Forrester Research
Forrester Research is an independent research firm that provides advice on existing and potential impact of technology, to its clients and the public. They offer insights into how innovation will disrupt business and IT functions, allowing leaders to drive growth.
Forrester Research: Expert Insights on Technology Impact
Forrester Research provides independent research and analysis on technology trends, innovation, and their impact on business and IT functions.
What is Forrester Research?
Forrester Research is an independent research company that provides advice on existing and potential impact of technology for its clients and the public. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester serves a global clientele comprised of large enterprises, technology vendors and suppliers, and the technology and telecommunications industries.
Forrester's research and advisory services are built on rigorous research methodologies and focused on providing strategic guidance on major business and technology transformations expected to shape the next decade. The company provides proprietary research, consumer and business data, custom consulting, events and peer networks. Their research disciplines include:
- Technology Management
- Customer Experience
- Digital Business
- Marketing & Strategy
- Supply Chain & Manufacturing
Key offerings from Forrester include research reports, data and analytics, consulting services, events and peer groups. Forrester's insights help leaders understand the key dynamics that drive growth opportunities. These insights also provide clarity on how technology will disrupt and transform business and IT functions. This foresight allows technology, marketing and product leaders to drive customer obsession and growth in their organizations.
Forrester Research Features
Features
- Market research reports on technology trends
- Data and insights on customer experience
- Research on emerging technologies like AI and blockchain
- Analyst advice and consulting services
- Peer collaboration through forums and events
Pricing
- Subscription-Based
Pros
In-depth technology research and insights
Advice from leading industry analysts
Quantitative data and surveys
Covers wide range of technologies and industries
Focused on business impact of technology
Cons
Expensive subscription fees
Research can be high-level
Limited custom consulting services
Focus on larger enterprises
Official Links
Reviews & Ratings
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