Nielsen vs Forrester Research
Struggling to choose between Nielsen and Forrester Research? Both products offer unique advantages, making it a tough decision.
Nielsen is a Business & Commerce solution with tags like analytics, market-research, consumer-behavior.
It boasts features such as Web analytics, Ad and campaign effectiveness, Audience measurement, Consumer panels, Retail measurement, Innovation, Predictive analytics and pros including Industry leader in data analytics, Large sample sizes and global reach, Integrates data from many sources, Long history and established reputation, Wide range of analytics services.
On the other hand, Forrester Research is a Business & Commerce product tagged with research, analytics, insights.
Its standout features include Market research reports on technology trends, Data and insights on customer experience, Research on emerging technologies like AI and blockchain, Analyst advice and consulting services, Peer collaboration through forums and events, and it shines with pros like In-depth technology research and insights, Advice from leading industry analysts, Quantitative data and surveys, Covers wide range of technologies and industries, Focused on business impact of technology.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Nielsen
Nielsen is a global information, data, and market measurement company that provides insights into consumer behavior. It measures audiences, brands, and consumer trends across all platforms including TV, digital, mobile, audio, and social.
Categories:
Nielsen Features
- Web analytics
- Ad and campaign effectiveness
- Audience measurement
- Consumer panels
- Retail measurement
- Innovation
- Predictive analytics
Pricing
- Subscription-Based
- Custom Pricing
Pros
Cons
Forrester Research
Forrester Research is an independent research firm that provides advice on existing and potential impact of technology, to its clients and the public. They offer insights into how innovation will disrupt business and IT functions, allowing leaders to drive growth.
Categories:
Forrester Research Features
- Market research reports on technology trends
- Data and insights on customer experience
- Research on emerging technologies like AI and blockchain
- Analyst advice and consulting services
- Peer collaboration through forums and events
Pricing
- Subscription-Based