Nielsen
Nielsen is a global information, data, and market measurement company that provides insights into consumer behavior. It measures audiences, brands, and consumer trends across all platforms including TV, digital, mobile, audio, and social.
analytics
market-research
consumer-behavior
Nielsen: Global Information and Market Measurement Company
Nielsen is a global information, data, and market measurement company that provides insights into consumer behavior. It measures audiences, brands, and consumer trends across all platforms including TV, digital, mobile, audio, and social.
What is Nielsen?
Nielsen is a leading global information and measurement company that provides the most complete and trusted view of consumers and markets worldwide. Founded in 1923, Nielsen operates in over 100 countries and employs approximately 44,000 people.
Nielsen aims to provide critical media and marketing information, data and analytics that companies need to effectively measure and optimize their performance. It measures what consumers watch and buy across all channels including TV, digital, mobile, audio, social and over-the-top platforms. With consumer engagement, analytics and expertise across all media, Nielsen understands individual consumer behavior at scale to help its clients grow their businesses.
Some of the key solutions Nielsen offers include:
- TV Audience Measurement: Measures TV viewership and behavior across broadcast, cable, online TV, connected devices and other platforms
- Consumer Neuroscience: Offers biometrics, eye tracking, facial coding and other ways to measure non-conscious responses to understand consumer behavior and emotions
- Retail Measurement Services: Tracks retail universe and market share data, promotional analysis and shopper metrics
- Digital Audience Measurement: Measures web, mobile web and mobile app usage across devices and platforms
- Social Content Ratings: Measures engagement and conversation volume for TV programming across Facebook, Instagram and Twitter
Nielsen aims to provide the industry standard currency for measuring media. With its reliable data and insights, it enables companies across the media, advertising and retail industries to better understand their audiences and consumers.
Nielsen Features
Features
- Web analytics
- Ad and campaign effectiveness
- Audience measurement
- Consumer panels
- Retail measurement
- Innovation
- Predictive analytics
Pricing
- Subscription-Based
- Custom Pricing
Pros
Industry leader in data analytics
Large sample sizes and global reach
Integrates data from many sources
Long history and established reputation
Wide range of analytics services
Cons
Can be expensive for smaller companies
Data privacy concerns
Reliant on third-party data sources
Complex pricing tiers
Official Links
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