Moat

Moat: Analytics and Measurement Solutions

Moat is an analytics and measurement company offering viewability, attention, and brand safety solutions for digital advertising to help advertisers and publishers ensure their ads are viewed by real people.

What is Moat?

Moat is an analytics and measurement company founded in 2010 that offers viewability, attention and brand safety solutions for digital advertising. Their products aim to help advertisers and publishers ensure their ads are viewed by real people.

Some of Moat's key products and solutions include:

• Moat Analytics - Provides viewability metrics to ensure ads are actually seen by real people. Helps optimize campaign performance.
• Moat Attention Analytics - Measures attention and engagement metrics beyond viewability. Helps understand true ad impact and optimization.
• Moat Brand Safety - Protects advertisers from unsafe, controversial or inappropriate content. Helps brand reputation and safety.
• Moat Video Analytics - Offers detailed analytics on video campaigns and playback. Helps optimize and improve video ad campaigns.

By providing independent, third-party measurement and analytics capabilities, Moat aims to bring more transparency, accountability and performance to digital advertising. Over 8,000 brands, agencies and publishers use Moat to optimize their digital ad investments and outcomes.

Moat Features

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